“The direct use of force is such a poor solution to any problem that it is generally employed only by small children and large nations.” –David Friedman
Here’s something I did not expect to include in a post, not in a zillion years — a gun ad, of all things. You just never know, do you?
Looks like it’s time for snarling and swearing again. Calling Kalashnikov the “Weapon of Peace” is beyond Orwellian for cynicism. Sure, it’s far from original — there was the Colt “Peacemaker” revolver, and our infamous “Peacekeeper” missiles. And now we have “Reaper” drones, I’m sorry to say.
Given all that, such outrageous shit hardly surprises me, which is sad in itself. I wonder. Maybe arrogance is a bit like color blindness, causing a comparable inability to perceive irony. Be nice if we could correct that someday, with stem cell therapy or something. Maybe you smart people can tell me why weaponry brings out this sort of cruel, infantile humor, I don’t get it. And I’ve had just about enough irony in my face for one lifetime! Even so, I have this strange urge to get myself one of these glitzy new guns, and I couldn’t even understand the sales pitch.
Kalashnikov ‘Rebrands’ Their AK-47 As ‘Weapon Of Peace’
Crooks and Liars * December 5, 2014
Kalashnikov is rebranding its high-powered rifles, the choice of insurgents, terrorists, and other gun nuts, with a fancy new ad campaign and a new slogan.
Russia Today – the country’s state-sponsored media – explains the new slogan’s dual-meaning:
The firearms producer also has a new slogan, or rather two different slogans. In English, it’s “Protecting Peace”. But in Russian it translates as ‘Weapons of Peace’ or ‘Weapons of the World’.’ The ambiguity missed in the English version is meant to stress both the prevalence of Kalashnikov firearms in the world and its producer’s mission to provide nations and individuals with the means to protect themselves.
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They’ve also made a slick video ( in Russian) to promote the weapon’s new image:
“The Kalashnikov is a Russian symbol that is known across the world,” said Alexei Krivoruchko, Kalashnikov’s chief executive. “The rebranding is a symbol of changes in the way our business works and our product lines that have been long in the making. The new brand will reflect our main principles: reliability, responsibility and technological efficiency.”
Sergei Chemezov, head of Russian Technologies, a state corporation with a controlling stake in Kalashnikov, said he hoped the new brand would become as well known as Apple across the world.
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The AK-47 is well-known as the top choice of militants and terrorists around the world, including ISIS. Sanctions against Russia caused gun nuts to buy up most of the US AK-47 supply last September.
Last January, after his death, the Russian Orthodox Church published a letter it received from Mikhail Kalashnikov, the inventor of the AK-47. In the letter, Kalashnikov expressed anguish over the deaths his gun caused. He wrote:
My spiritual pain is unbearable.
I keep having the same unsolved question: If my rifle claimed people’s lives, then can it be that I … a Christian and an Orthodox believer, was to blame for their deaths?
The longer I live, the more this question drills itself into my brain and the more I wonder why the Lord allowed man to have the devilish desires of envy, greed and aggression.
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Posted with permission from Breitbart Unmasked